If you are an internet marketer, network marketer, or affiliate marketer, there are things you should and shouldn’t do if you are thinking about marketing your products or services on Facebook. In the following paragraphs I’m going to reveal 5 no no’s to marketing on Facebook:
1. Put A Picture On Your Profile
If you have been on Facebook for any period of time I’m sure that you’ve noticed that the reason it’s called Facebook is because you put your face on your book. (LOL) Seriously, social networking sites are meant to socialize with other people, and to network… that’s it.
When you are marketing a product on Facebook you should understand that people do business with people that they know, like, and trust. If you don’t even have a picture on your profile they definitely don’t know you and they don’t trust you either, that’s automatic.
Therefore, your chances of them liking you are not very probable if they see your profile and find that your profile picture is a bottle of juice…(No offense to those of you in juice businesses)
2. Use Your REAL Name
After you’ve been marketing online for a certain amount of time you begin to intuitively recognize what other marketers are up to. There have been numerous times that I have seen a profile picture of a beautiful woman in a skimpy bathing suit requesting to be my friend.
When I click on the photo section of this profile I’ll quickly notice that there are no additional photos. Now to me this is extremely suspicious, simply for the reason that I know that beautiful woman love to take photographs. So if there is a professional looking profile photo of a beautiful woman and no additional pictures, chances are that this is not the real person with whom you are connecting.
Just like I mentioned above, if a person is not using their correct name and photo, when they are discovered they immediately lose credibility and become someone who is absolutely untrustworthy. So remember: just don’t do it!
3. Don’t Tag Yourself To Get Traffic
This one is a major NO NO… If you are somewhat savvy on Facebook by now you should be familiar with the tagging feature. Tagging simply means that you can associate yourself or someone else with a particular photo or video.
An example would be this: You target the top 100 internet marketers all on Facebook. You find that they all have videos that they are using in their marketing. You can actually tag yourself in these videos (or photos) and whenever someone views those videos/photos the viewers will see your name associated with them and may possibly click on your link bringing you more traffic.
There’s more to it than that but that is a good start. Just understand that tagging yourself can get you un-friended quick on Facebook.
4. Don’t Send Annoying Apps To Your Friends
If you are on Facebook to market, do it with intelligence. Your job is to build relationships with others and make friends first. Remember, people buy from people that they know, like, and trust! If you are on Facebook playing Mafia Wars and Farmville that’s cool…. but KEEP IT TO YOURSELF!
Don’t start sending “comfy pillows” “hugs” “friend of the day” “quizzes” and the other 12 million apps they have out there to your friends. This is nothing but clutter on the profiles of people who use their Facebook profiles for business. One simple way to know if it’s okay is this, if they didn’t ask for it… don’t send it.
5. DO NOT SPAM PROFILE PAGES
This one is possibly the most frustrating of all 5 No No’s. Nothing can put you on people’s bad side quicker than “pitching” your business on people’s profile pages who have not given you their permission. 5 minutes prior to writing this article I was on my Facebook page and noticed that someone had placed a huge ad on my profile about some new cell phone MLM.
Now please understand that I too am a marketer and a huge believer in MLM, but there is a time and a place for marketing your opportunity, and placing it all over complete strangers Facebook profiles is not the way to go about it.
Trust me, those who take the extra time to get to know people on Facebook before sharing their opportunity have an added advantage over someone who immediately spams another persons profile. Lastly, posting unwanted information on strangers profiles is not only inappropriate…. it’s just not nice!